The highly anticipated comprehensive study on robots, artificial intelligence and service automation in hospitality and tourism, edited by Varna University of Management's Vice Rector (Research) Prof. Stanislav Ivanov and Assoc. Prof. Craig Webster from the Department of Management at Ball State University, USA, is finally out today! "Robots, artificial intelligence and service automation in travel, tourism and hospitality" (RAISA in TTH) comprehensively covers the theoretical problems of RAISA adoption in tourism, principles of service automation, impacts of RAISA on business processes and competitiveness, and more, and at the same time focuses on the practical side of utilization of RAISA technologies in diverse tourism and hospitality entities. The book consists of 13 chapters, written by 31 researchers from 16 institutions and companies in 7 countries on 3 continents. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Following on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.